CHANGE AGENTS: Now Recruiting!

Posted on June 22, 2010. Filed under: Books, Branding, Business, Career, Civility, Corporate Ethics, Environmental Disasters, Field Guides, Job-Seeking, Life, Manners, Network, Newly-minted Graduates, Pocket-Books, Recruitment, Self-Help, Social Skills, Uncategorized, women |

There’s a reason why BP Amoco is ruining the planet: short-sightedness.  It seems epidemic today.  Whether it is a matter of how and where to drill, or a matter of how to handle business relationships, companies seem to be focused on short-term improvements to their bottom line rather than lay the groundwork for long-term rewards.  Is it a lack of ethics?  Is it a sense of entitlement?  Or, is it just poor manners?  While I cannot solve the problems of many of these afflicted companies, I have thrown my hat into the ring to return a bit of civility back to the business world.  My feeling is that now more than ever, our planet needs us to take a good long look at ourselves.

Companies that are sick with short-sightedness are no different than those voted the best by their employees; both types are comprised by the people who run them.  With my new pocket book, The Networking Field Guide®: Essential Social Skills for Business, I have assembled a modern style guide to civility.  Among its pages, I share my own field-tested methods for becoming more effective at making meaningful connections with the people each of us needs in order to succeed.  The book takes the long-term view that our business relationships need to be cultivated long before we need them, then nurtured with honesty, and honored above all.

What ever happened to teamwork? Offering and listening to constructive criticism?  Joining with our colleagues and clients to create the win-win? Job performance and merit increases need to include measurements of open communication and effective teamwork.  Management needs to set an example of good leadership, sportsmanship and ethics from the top down.  It is imperative that the company policy reflect the intolerance for those who throw a blind eye at constructive criticism, those who wantonly abandon a sense of corporate conscience, and who thereby place the company at risk.  Moreover, management needs to reflect a more expansive view of the big picture and commit to a strategy whereby the projected outcomes, be they short-term or long-term, favor a number of interested parties without causing irreparable harm to their competitors or the environment in which they operate.  By looking for the win-win, everyone will come out better in the end.

An admitted optimist, I believe that a better business world is possible.  It can happen.  Change may come one person at a time, but things can change.  We need only make the decision, each and every one of us, that the outlandish selfishness that has brought our world economy to the brink of collapse, that has raised a generation of children convinced of their own entitlement, and that has lead to the pollution of our oceans with millions of gallons of oil can be stopped.  It seems a bit too simple, perhaps, to suggest that my small, little pocket book might be a tool in shoring up the vast leak of personal ethics.  Or, perhaps, it may be just that simple.  The Networking Field Guide®: Essential Social Skills for Business may, in fact, be just enough to start the conversation: a catalyst to better social graces, to more meaningful relationships, and to more well-meaning corporate citizens.  If only one person buys just one book and forges one ethically-sound business relationship as a result of reading it; change can come, if we choose it.

Until the next time, this is your Networking Field Guide® reminding you to be well, be confident, and be yourself.

© Kathy Corday and The Networking Field Guide®, 2010. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Kathy Corday and The Networking Field Guide ® with appropriate and specific direction to the original content.

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